Thursday, March 29, 2012

Reliance Fresh.... Is it really FRESH ?

Today I happened to visit Reliance fresh store in Chennai. Once you enter the shop, you wont miss the catchy 50% off on MRP offer, anyone will try that. I went there to have a look at the offer and was surprised, infact shocked to notice it was all expired goods on display with reliance's new label, new dates and price.
The product on display was cheese of top brands like britannia, amul... The actual package date of britannia cheese was 05/11(top left in the image), and it is clearly mentioned "best before 9 months of packaged date" (bottom left in the image), so it ends on feb 2012, but the new label pasted by reliance shows packed on 15.9.22, first question is what date is this? Did they make mistake of typing 22 instead of 11? Ok assuming it was a mistake on the year, and correct date is 15.9.11. Since the date is now changed, expire date the (already expired) product is now Jun 2012.

Is reliance trying to sell this expired product by faking the date as September 2011? Which is extending the expiry by another 4 months. And to attract customers to purchase this expired product, they announce 50% offer. Who is benefiting from this scam? Is it britannia or reliance? As per retail market policy, expired goods can be returned back to manufacturer, then why reliance isnt doing this? which raises the doubt on britannia, who might have made a deal with reliance. 

Can we stop this somehow. I dont know which goverment department will take action on this? even if inform will they take action against a bigretail player? hope media will reveal this to public and create awareness for not going behind such offers from reliance fresh.

Saturday, March 17, 2012

Rich Get Richer..... Audi Helps...

"Pre-budget diesel variant offer:Loan of Rs.24 Lakhs for 36 months at 0% interest*. The Audi A4 is a piece of engineering that manages to combine technology with aesthetics to create a unique automotive experience. With features like the integrated safety system with 8 airbags, the MMI for one-touch access and the Xenon plus headlights with LED daytime running lights, the Audi A4 is sporty, sophisticated and quite simply, the best that money can buy."

Benz landed in India a long time back, then came BMW, and now its Audi's turn. They have ramped up the sales in Indian market, by direct dealers in majority of Indian Cities. Today I noticed an advertisement for Audi A4, comes @ 28 Lakhs - 38 Lakhs (in rupees), ex showroom price. This is equivalent to 1000 sqft land in most of the commercial areas, ok that is a seperate topic to be discussed, lets come to the point. Anyone who is ready to buy a car at that price is obviously going to be big shot, and why this person needs a loan is my first question. I agree these are marketing strategies by the manufacturer, but they can attract customers with some other idea. 
Assume Audi sells around 1000 cars in India in this scheme, so 1000 Cars * 24 Lakhs = 240 Crores, which is given @ 0% interest to people who are already rich, with a simple 6% interest/pa, it approximates to 15 Crores. 

Why government does not monitor this? why are they always behind middle class families, rising tax for the small cars, which middle or upper middle class is buying ? Instead they can levy huge tax for high end cars, anyway the rich is going to pay them which they are affordable. We middle class are as-usual keep fighting for our rights, but the Government favors the rich who is getting richer and helps the ruling party to become richer.

Mistake by "The Times of India"

Two days back I was going through railway budget in Times of India newspaper... Being a top newspaper I dint expect any mistakes to happen. Sure there should be many rounds of proof checking, corrections before printing...

Surprising to see that there was a mistake on 15 march 2012 Times of India page 12, I took a snap of that, where anyone can notice the mistakes in the bullet points for Andrapradhesh, Madhyapradesh and Gujarat. The editor has just copied pasted the same text given for Kerala.

Maximum readers will just look for the bullets like me and the surprising part is how did the newspaper guys miss this... Anyways lets hope that these kind of mistakes ae not repeated.

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